A warm 2D animated commercial brought to life by 109 West, following a handcrafted process from story development and layouts to animation, compositing, sound design, motion design, and final color.

This 2D animated commercial was developed through a handcrafted pipeline, from mood boards, story beats, boards, character development, layout, rough animation, cleanup, compositing, motion design, and final color. The sound design followed the same emotional approach, beginning with the video’s gentle, nurturing core, then building a soft musical foundation and layering organic sound effects to support the baby-themed atmosphere. Together, the animation and sound were polished through final compositing, mixing, loudness, and dynamics to create a warm, human, and professional final piece.